What Are We Going After?
Recently, I had a conversation with a group of business executives who were hired with the sole purpose of turning the business around. As we discussed the range and perceived intensity of the problems and issues, I quickly discovered that a deep understanding of the root causes that revealed a turnaround was even required was missing.
For example, one executive stated that he needed skill development/technical training. My questions to him were How much was the training going to cost? What kind of training (specifically) was needed? And, How did would he know that training being provided was effective? In particular, what led him and the organization to come to the conclusion that more training was needed: Was it market position, defect rate, employee satisfaction feedback, customer satisfaction feedback, accident rates, or lost time? Was it a combination of all of these measures – or did you even measure at all?
The second executive stated to me that he needed to have his particular SBU performance on par with the other SBU. He also stated that because his product/service line was new that he was under much scrutiny. My questions continued. How do you know that the other SBU has it right? How is your SBU performing among industry competitors (locally, nationally, internationally)? When do you know (or will you know?) you have gotten to where you need to be when two different markets are being served?
Finally, the last executive I spoke with stated that he wanted to “really go after” a chosen management methodology. My questions continued: What is so important about this specific methodology? What is the resistance? What incremental yard posts/milestones are in place to let you know that change is being captured and that the change management process accompanying the methodology implementation is taking hold? What is so important about this methodology – is it growth based or improvement based? Is it focused on ROA or revenue based that facilitates time-to-market and market penetration?
The final conclusion that I drew was that this organization had to define just what they were after. Between talks of continuous improvement, training, and top-line growth strategies, I could not get a single consistent theme. Now this does not take away from any of the professionals that I spoke with that day. They are, I assume, talented individuals with a track record of success. However, my point is that for there to be any improvement at all you have to clearly identify what you are going for else any improvement will do and little will have changed in what you are going after. It is important for you, as a business and/or HR professional to see through the clouds of ambitious (and often competing goals), agendas that are contradictory, and measures that are consistent with where your organization wants to be positioned (are top line measures driven by top line enablers – drivers). The list goes on.
Unfortunately, many professionals like to storm through strategy and business planning sessions to get back to work only to get back on the same path to nowhere. It is up to you to prepare your peers and managers for the long path ahead by applying the needed focus required for the journey your organization wants to go after?
You want the chance to contribute to strategic growth and provide value – this is your chance and they exist in almost all organizations. Go for it and share your story here.
Category: HR Communication, HR Methodologies, HR Thoughts, Strategic HR, change management | Tags: change management, communication, Strategic HR Comment »


